Team USBA Staff



Members of the United States Basketball Academy’s leadership is comprised of an international all-star lineup of successful business people, coaches, league officials and players who support the Academy’s vision to provide basketball knowledge to the world.

Because of their commitment to the game, their participation in the USBA ensures that the game will continue to grow in popularity … from the streets of New York City to the most remote villages in China.



Bruce O'Neil, USBA President, United States Basketball AcademyBruce O’Neil – USBA President brings years of association with the sport of basketball to the USBA.  O’Neil attended the University of Hawaii on a basketball scholarship and soon after graduation, in 1969, became head assistant and chief recruiter for the Rainbows.  In 1973, Bruce became one of the youngest division 1 head coaches ever at the age of twenty-seven.  That year he was voted top newcomer coach in division 1.  During his tenure at the University of Hawaii, his teams played in the NIT or NCAA tournament three times.  He is the all-time University of Hawaii win-loss percentage leader at .674.

In 1979, O’Neil accepted the position of Head Coach and General Manager for the Hawaii Volcanos of the CBA.  The team played for the league title in 1980.

In 1983, O’Neil started Westcom Productions, Inc., a sports video production and marketing company.  Under O’Neil’s direction, Westcom became the largest producer of sports instructional videos in the United States.  In 1986, Westcom’s partnership with ESPN started ESPN Home Video.  From 1986 through 1989, Westcom produced over 45 titles in the ESPN Home Video line and over 100 other propriety sports instructional titles.  In addition, the company developed the largest library of basketball instructional titles in the country, which the USBA now markets worldwide.

In 1992, the production arm of Westcom was sold in order for O’Neil to spend time and energy necessary to develop Elite Sports Promotions concept of the United States Basketball Academy, with the mission of building a worldwide resource center for the game.

In addition to his duties as President of Elite Sports Promotions, Inc., O’Neil was a member of the Board of Directors of National Head Start, the Warsaw Sports Marketing School and is past Chairman of the Board for Associated Oregon Industries.

Dale Brown and Bruce O'Neil at the United States Basketball grand opening.

Dale Brown and Bruce O’Neil at the United States Basketball grand opening.


Dale Brown….The former LSU head coach is the only SEC coach to have appeared in 15 straight national tournaments and is the second-winningest coach in SEC history, surpassed only by Kentucky’s legendary Adolph Rupp.  On nine occasions, Brown was selected as the SEC Coach of the Year or runner-up and on nine occasions he was chosen as the National Basketball Coach of the Year.  He is a member of the Louisiana Sports Hall of Fame, the Louisiana Basketball Coaches Hall of Fame.









Rick Barry and Bruce O'Neil

Rick Barry and Bruce O’Neil


Hall of Fame forward Rick Barry is the only player ever to lead the NCAA, NBA and ABA in scoring.  His name appears near the top of every all-time offensive list.  He scored more than 25,000 points in his professional career and in four different seasons averaged more than 30 points.  He was named to 12 All-Star teams, four All-NBA First Teams and five All-ABA First Teams.  Barry was nearly an unstoppable offensive player, a passionate competitor with an untempered desire to win.







Ernie Woods ……..Ernie Woods’ basketball expertise and knowledge is highly recognized both on the national and international levels. He is the recipient of the prestigious Bellevue Bicentennial Outstanding Educator Award.  Ernie had an outstanding collegiate basketball career at Washington State University.  Coaching for 35 years, Ernie has the best winning record in the history of Washington State community college basketball.  He received the coach of the year honor seven times.







George Karl…….in 2010 became only the seventh coach in NBA history to record 1000 wins.  2013 Karl was awarded his first NBA Coach of the Year Award.  The Denver Nuggets won a franchise-record 57 games despite being the league’s third youngest team.

Brendan Suhr

Bob Hill

Bob Weiss

Shaquille O’Neal

Jim Harrick

Jay Humphries